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Karl Lagerfeld, fashion designer (1933-2019)įranz Burda had indeed set up a fashion publishing house in Lahr, 18 kilometers distant, and had entrusted his former secretary Elfriede with its management. "She was a woman of her time, and it was no easy time to be a woman." This rankled all the more when the Frenchman raised the topic again in 1949. A French friend suggested she publish a fashion magazine, but her husband rejected the idea. At this point he was printing schoolbooks and postage stamps for the French military authorities and was soon granted licenses to publish magazines. She would have liked to work for her husband's company, but Franz Burda was opposed. In May 1945 Anna Burda was 35 years old, and her boys were aged 5, 9 and 13. "You're completely consumed by the real world." "There wasn't much time for dreams," Aenne Burda later recalled. He celebrated commercial success with one of Germany's first radio guides, while Anna gave birth to three sons, tended to her children and looked after their home. Her husband Franz made good on his promises. They wed in 1931, and Anna had her father take out a 10,000-mark loan to pay for a ceremony worthy of the couple, and finance home furnishings that befitted someone of her new standing. He was a visionary, had a doctorate and proposed to her. Yet despite his debts, Burda had big plans for his father's three-man print shop. He was by no means rich at that point he could not even afford to pay his electricity bills on time. As an apprentice at the electricity company, it was her job to send them out. Franz Burda was a visionary, had a doctorate, and proposed to herĪn opportunity arose when she met Dr. This stung her and strengthened her resolve to build a better life for herself. Her family could only afford hobnail shoes. One day she was admonished and sent home – for being the only student in her class not wearing leather-soled shoes. She was insistent she wanted to go to the convent school, which normally only offered places to the affluent. She decided she had no intention of attending the regular elementary school like her siblings and the other railroader children. Only Anna stood out, thanks to her fierce determination and querulous nature. The family lived on a street with others in similar circumstances they were modest and always blended in. Their mother was a devout Catholic known for her thrift. Their father was first a stoker and then a train driver. In its heyday, the sewing pattern magazine had a circulation topping four million and was sold in 120 countries around the world.īut how did Anna Magdalene Lemminger, the railway worker's daughter from the backwoods of Baden, manage to create the most successful fashion empire in the world?īorn in 1909, before Germany became a democracy, Anna Magdalene was the second of three children. The name Aenne Burda is inextricably linked with Burda Moden. Udo Jürgens, composer and singer (1934-2014) "She possessed a grandeur that has long vanished from our world." She was the "woman of the century," the "icon of the 20th century," the "princess of dresses," the "most successful postwar entrepreneur," the "personification of the economic miracle," and "Germany's economic wonderwoman." The publisher's obituaries were replete with superlatives: They were all paying homage to a unique individual whom the Welt am Sonntag newspaper had described as Germany's most successful woman in 1979 – before that same accolade fell to Mildred Scheel, the physician and wife of German President Walter Scheel, and the actor and singer Hildegard Knef. Two hundred prominent figures from the worlds of politics, society and commerce had converged on the small town to bid their personal farewells to Aenne Burda.
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It was followed by 50 black limousines containing mourners such as the politicians Wolfgang Schäuble, Hans-Dietrich Genscher and Günther Oettinger the film producer Arthur Cohn, the fashion designer Karl Lagerfeld and the publisher Friede Springer. A week later a funeral procession passed through the streets of her hometown, headed by a 600 Mercedes Pullman bearing the publisher's coffin.
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On November 3, 2005, Aenne Burda passed away at the age of 96 in Offenburg.